Client: Roku

Project Type: AOR

Role: Lead Strategist

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👀 Challenge
Recruit audiences to The Roku Channel in a world where a new streamer pops up every single day.  

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💡 Insight
Modern streaming has created a generation of TV fans caught between old broadcast habits and streaming tastes.

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💫 Strategy
Share the Comfort TV Love: We believe that comfort viewing is self-care for the fan in you, our role is to connect you with TV you love.

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🏆 Wins

• 400% Social Growth Rate YOY

• 5.7MM Engagements

• 66.7MM Video Views

• 1.1MM Followers (FB, TW, IG & TT)

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🙋‍♀️ My Role:
Lead Strategist, overseeing junior strategy team. Responsible for all strategic thinking and client relationship with The Roku Channel team as their AOR partner.