top of page

Work Experience

Professional Background

2024 - Present

Associate Director of Strategy

GLOW Digital & Social Agency

New York, NY

Lead strategist for high-profile clients, including Jägermeister, Paramount Global, Doris Duke Foundation, and Apple TV. I collaborate alongside creative counterparts to develop award winning campaigns.

2021 - 2024

Senior Strategist

GLOW Digital & Social Agency

New York, NY

Spearheaded strategy for clients such as SHOWTIME, YouTube, OnePlus, WarnerMedia, and Westminster Kennel Club. Crafted brand and content strategies based on client business objectives and active consumer listening. 

2020 - 2021

Social Manager

GLOW Digital & Social Agency

New York, NY

Build and grow social media strategy for a various entertainment and CPG brands. Owned all community engagement, content development and live coverage alongside teams of creative. 

& more

2019 - 2020

Senior Social Media Community Manager

The Tombras Group

Knoxville, Tennessee

Lead team of 6 social media community managers, while building organic and paid social media strategies for 27 automotive clients. I organized monthly client calls and monitored monthly performance through Google Analytics to align strategies to business needs.

Education

2013 - 2017

Bachelor of Science in Public Relations

I will sing every word to Rocky Top - whether you like it or not.  

University of Tennessee

Knoxville, Tennessee

Professional Skills

Strategic Thinking

Market Research & Analysis

Collaboration & Communication

Client Relationship Building

Teambuilding and Leadership

Consumer & Cultural Insights

Brand Voice and Narrative Development

bottom of page