Work Experience
Professional Background
2024 - Present
Associate Director of Strategy
GLOW Digital & Social Agency
New York, NY
Lead strategist for high-profile clients, including Jägermeister, Paramount Global, Doris Duke Foundation, and Apple TV. I collaborate alongside creative counterparts to develop award winning campaigns.
2021 - 2024
Senior Strategist
GLOW Digital & Social Agency
New York, NY
Spearheaded strategy for clients such as SHOWTIME, YouTube, OnePlus, WarnerMedia, and Westminster Kennel Club. Crafted brand and content strategies based on client business objectives and active consumer listening.
2020 - 2021
Social Manager
GLOW Digital & Social Agency
New York, NY
Build and grow social media strategy for a various entertainment and CPG brands. Owned all community engagement, content development and live coverage alongside teams of creative.
& more
2019 - 2020
Senior Social Media Community Manager
The Tombras Group
Knoxville, Tennessee
Lead team of 6 social media community managers, while building organic and paid social media strategies for 27 automotive clients. I organized monthly client calls and monitored monthly performance through Google Analytics to align strategies to business needs.
Education
2013 - 2017
Bachelor of Science in Public Relations
I will sing every word to Rocky Top - whether you like it or not.
University of Tennessee
Knoxville, Tennessee
Professional Skills
Strategic Thinking
Market Research & Analysis
Collaboration & Communication
Client Relationship Building
Teambuilding and Leadership
Consumer & Cultural Insights
Brand Voice and Narrative Development