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The Roku Channel AOR
Role
Lead Strategist
Project type
Social Media AOR
👀 Challenge
Recruit audiences to stream on The Roku Channel, in a world where a new streamer pops up every single day.
💡 Insight
Modern streaming has created a generation of TV fans caught between old broadcast habits and streaming tastes.
💫 Strategy
Serve and Share the Comfort TV Love: We believe that comfort viewing is self-care for the fan in you, our role is to stream with you and connecting you with TV you love.
🏆 Wins
400% Social Growth Rate YOY
5.7M Engagements
66.7M Video Views
1.1M Followers (FB, TW, IG & TT)
🙋♀️ My Role:
Lead Strategist, overseeing junior strategy team. Responsible for all strategic thinking and client relationship with The Roku Channel team as their AOR partner. We drove all content across TikTok, Instagram, Facebook and X supporting both their original titles and direct license acquisitions.
