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Dexter: New Blood
Role
Strategist
Project type
Social Campaign
👀 Challenge
Establish Dexter: New Blood as the most anticipated TV event of the year.
💡 Insight
After a 10 year hiatus, the fandom desperation for new content had reached it's peak.
💫 Strategy
Reawaken a rabid fandom, giving them the tools to create a conversation-fueled frenzy and generate FOMO among the uninitiated.
🏆 Wins
- Shorty Award Winner: Best Television Campaign
- 194MM Organic Impressions
- 18MM Engagements
- #1 Talked about SHOWTIME Series
- #1 Followed SHOWTIME Series
- #1 Watched SHOWTIME Series
🙋♀️ My Role:
Senior Strategist, overseeing junior strategists. I set out to feed starving superfans a trail of breadcrumbs to study and dissect, leading to an in-season feast of exclusive content that honored the story, characters, and creators, making our social handles a go-to place for real-time discussion.
