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Jägermeister AOR
Role
Lead Strategist
Project Type
Social Media AOR
👀 Challenge
Recruit the next generation of Jägermeister fans.
💡 Insight
Alchemy is the antidote to homogeneity
Every generation wants to belong, but no generation wants to conform.
Things get boring when everyone’s doing the same thing, whether it’s what we’re wearing at the club or what we’re doing with our lives.
💫 Strategy
As a spirit born of alchemy, Jägermeister embraces the art of mixing things up to create something new.
🏆 Wins
Took the account from a shrinking community (-4,300 followers in 2023) to back on track for growth (+31,000 followers in 2024)
Took content from solid engagement (2.8% average post ER) to growing engagement (3.5% average post ER)
🙋♀️ My Role:
Lead Strategist, overseeing junior strategy team. Responsible for all strategic thinking and client relationship with Jägermeister team as their AOR partner. Focusing on Instagram content that builds community and drives sales.