Client: SHOWTIME
Project Type: TV Campaign

Role: Lead Strategist

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👀 Challenge
Establish Dexter: New Blood as the most anticipated TV event of the year.

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💡 Insight
After a 10 year hiatus, fandom desperation for new content had reached it's peak. 

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💫 Strategy
Reawaken a rabid fandom, giving them the tools to create a conversation-fueled frenzy and generate FOMO among the uninitiated. 

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🏆 Wins

• Shorty Award Winner: Best Television Campaign

• 194MM Organic Impressions

• 18MM Engagements

• #1 Talked about SHOWTIME Series

• #1 Followed SHOWTIME Series

• #1 Watched SHOWTIME Series

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🙋‍♀️ My Role:
Senior Strategist, overseeing junior strategists. I set out to feed starving superfans a trail of breadcrumbs to study and dissect, leading to an in-season feast of exclusive content that honored the story, characters, and creators, making our social handles a go-to place for real-time discussion.