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American Dad TikTok Launch

Roger says hello! 

Client: WarnerMedia
Project Type: Social Partner

Role: Strategist

Overview: 

Where else is there to turn to celebrate the milestone premiere of American Dad in the midst of global pandemic and political crisis but TikTok? We stuck to the crude jokes, shady one liners and outrageous (but relatable) moments that speak to today’s culture. The only thing left to happen in 2020 was an alien invasion. 

 

Results:

  • An eager and dedicated audience of animation lovers and an account that is (still) growing by the hour. 

  • 800K+ followers

  • 10.5MM+ likes

  • 86.7MM+ total video views.

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